After School Club

Around me, the smoking problem of young female students is becoming more and more serious, which has caused a great negative impact on physical and mental health and learning quality. Many people hope to control their tension and anxiety by smoking, relieve their stress, or increase the amount of smoking when they are depressed or sad. Some people also use smoking to express their equality, independence. Therefore, through this D&AD project, I decided to create a makeup brand called After School Club, appealing to young girls to wear lipstick instead of smoking, relieving their mood in a healthier way so they can gradually move towards happiness, health and beauty all at once. After School Club Things that girls do after finishing every day’s boring study. The brand means to be a cool girl who is independent, energetic and with good taste. It is designed to be the Makeup brand for young schoolgirls who love beauty and have a good taste. Target Audience Young girls (student) 14-22 Girls of this age are in puberty and they desperately want to grow up due to many immature reasons: curiosity, being influenced by other people, the desire to solve their problems and to be cool, etc. They are likely to do something that may jeopardize their health. After School Club hopes to treat and ease the psychological rebellion of young girls with a peaceful attitude and in a special way.