Agency Growth Stories: Iris

Get ready to welcome Steve Bell — Group CEO at Team17 plc and Co-Founder of Iris— as the latest guest for our Agency Growth Series. Steve shares his rich experiences in the advertising industry, discussing the journey of growing Iris from a startup to a global agency with over 1000 employees. He highlights why it is important to realign business operations during tough times, and the delicate art of navigating business acquisitions.

About Iris:
Iris is a participative agency that combines creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut and more. Iris is a team of over 1000 diversely talented people collaborating across 14 offices worldwide.

Watch the full interview or read highlights below:

How to navigate acquisitions right and survive during hard times

1. 🤩 Embrace strategic acquisitions:
Look to acquire businesses that add value to your agency's offering, focusing on areas that might take years to develop organically.

2. 🙏 Cultural compatibility matters:
When acquiring companies or hiring, ensure that there's a strong cultural fit with your agency. This alignment is crucial for long-term success.

3. 🔁 Prepare to pivot during tough times:
If your agency encounters financial difficulties or strategic misalignments, be ready to reassess and realign operations swiftly.

4. ⌛️ Invest in senior talent:
To ensure depth in strategic thinking and operations, invest in hiring or collaborating with experienced industry professionals.

5. 🚀Operate with a performance mindset:
Always aim to deliver beyond expectations, whether through creative output, strategic insights, or client service.

Are you one of the amazing creative founders scaling your company or looking to accelerate personal growth? If so, check out our Design Leaders programme, where you can learn directly from VPs, CCOs, CEOs and Founders of the biggest companies and agencies in the world. 🌎