Agency Growth Stories: Uncommon Creative Studio

In this episode of Agency Growth Series, Natalie Graeme, Co-Founder of Uncommon, shares the studio's unique business model that allows them to work with startups and how to use the power of creativity to address world issues. She also covers the challenges of scaling a creative agency and how to understand your team's abilities and aspirations.

👉 About Uncommon:
Uncommon is a creative studio building brands that people in the real world actually wish existed. The studio has become Europe’s fastest-growing start-up in advertising history with a team of around 180 people and a range of global and local brand partners including ITV, WWF, Formula E, British Airways, EA SPORTS FC, SiriusXM and B&Q. Under Natalie’s leadership Uncommon, the studio now boasts an impressive global footprint with offices in London, New York and the Nordics, with a far wider reaching impact. The studio was awarded Ad Age’s International AOTY and was the only British studio listed as one of Fast Company’s Top 10 companies in Advertising globally.

👀 Watch the full interview or read the highlights below:
Insights from Natalie on how to use the power of creativity to address world issues and scale a creative agency.

1. 🌟 In the early stages of forming a startup, having a clear reason and understanding of why you are building the company is crucial. Defining frustrations and being clear about your intentions can help shape the company's direction.

2. 💛 Focus on aligning your agency's positioning around working with clients in moments of change, recognise your unique place in the world and aim to make a positive impact through your work. Ensure you have a clear purpose and mission that guides the agency's direction.

3. 🤝 Choose the clients and talent carefully to ensure alignment with your values and goals. Being selective in partnerships and projects can make a meaningful impact and build strong, long-lasting relationships.

4. 🤔 Be open. The journey of starting and growing an agency involves challenges and continuous learning. Be open to seeking advice, asking questions, and learning from industry experts to navigate the complexities of starting a company. It's important to be adaptable, willing to evolve and staying true to the agency's core values.

5. 💬 Word of mouth and client recommendations are often relied upon for business development. Initiatives such as creating PR campaigns or investing in a marketing strategy can help build your agency's brand and attract potential clients.


Are you one of the amazing creative founders scaling your company or looking to accelerate personal growth? If so, check out our Design Leaders programme, where you can learn directly from VPs, CCOs, CEOs, and Founders of the biggest companies and agencies in the world 🌎