Agnes b. University project

As a part of my Fashion Promotion module, we had to create a promotional campaign for Agnes b. We were given complete creative freedom apart from promotional materials we had to produce at the end. In a group of 3, we worked all from different parts of the world as this was all done right at the beginning of the Covid pandemic and managed to produce a professional project done to a high standard. The idea was for Agnes b. to release a mending kit for customers to repair their knitwear at home and extend their lifespan. We contacted the customers of Agnes b. on Instagram and asked them to send us photos of them wearing Agnes b. garments that we later used for Instagram promotional posts for the campaign. Separately we also did a photoshoot for professional promotion on their website, physical posters and postcards. I did mockups of the Instagram posts, the mending kit, website and physical promotional materials.