AGRA WOOD is one of the largest companies engaged in the carpentry industry in Poland. They successfully combine traditional European product quality and modern world standards of raw materials, workflow and equipment. They are highly regarded by both their clientele and their competitors. The one thing they didn’t have that their competitors did — a brand. They work with wood, build products out of wood, and then recycle that wood. Their business is the lifecycle of wood and they believe in what the tree stand for; the strength it symbolizes, the wisdom it offers and the stability it provides. They wanted this incorporated into their logo. At the same time they wanted a modern and sleek brand that would make a statement on something as small as a business card or as large as the side of a truck.