'Ahead of its time' - Scania brand and product launch

Brief Scania is Europe’s number one truck brand, but in South Africa it was only number three. Our brief was twofold. The first part was to create a brand presence that positioned Scania as the truck brand that is the most advanced in its class. The second part was to launch their new product range. Idea We create a series of print, OOH, digital and social executions.