Despite ongoing digitisation in Retail Marketing, cashback campaigns have remained stubbornly analogue. From creation, to distribution, validation and the actual cashback payment processing, cashback campaigns traditionally require a lot of manual handling which makes them expensive and prone to human error. Heineken Rewards and more specifically the Heineken Image Processing solution is a game-changing, efficient and intuitive solution that solves the hassle involved in reward, cashback and loyalty campaigns. It is a case where state-of-the-art technology powered by AI is used to truly improve on an activity that would otherwise be time-consuming, costly and potentially subject to human errors. Based on the backbone of Tur.ai middleware solution and with the help of artificial intelligence, sophisticated image processing and optical character recognition, the software can read, analyse and process receipts from the majority of retailers and supermarkets in your region. This is truly a first. Not only in the Netherlands but across Europe. We cannot wait to show you how it works!