Ailsa Bay Instagram Mosaic

Ailsa Bay, Instagram Mosaic William Grants and Son wanted to really grab their audience's attention with the launch of the new 'Ailsa Bay' Whisky. We at Tommy suggested filling their new instagram feed with an 'introduction' that was hard to miss, and create an Instagram mosaic. "With exacting precision, Ailsa Bay brings whisky-craft and innovation to a new level with its singular vision: The creation of a precision-distilled single malt, perfectly balanced between smoke and sweetness." Ailsa Bay pride themselves with the way they create their whisky. Using a hybrid of traditional techniques, but then refine the taste using scientific code. This was a concept I wanted to highlight in the instagram mosaic they asked us to create at Tommy. The bottle has such an iconic aesthetic, and so it needed to be at the forefront of the design. However, due to the nature of an instagram mosaic - little 'hidden' details also reveal themselves as the user opens each post. This took the form of short quotes and stats about the product.