Air Max 1 Day 2022

For Air Max Day 2022, Offspring London requested poster ideas to celebrate the day and some would be selected to go on display at their Air Max Day event and exhibition in London. My posters were chosen and were shown on screens around the event venue. Taking inspiration from the original posters from 1987, I created a concept that 'Nike Air Max was not a shoe, it's a part of you'. The three posters focused on this idea that Air Max flowed in the veins of enthusiasts and those who are passionate about the shoe. I also created a tub of vitamins containing Air Max 1 tablets to maintain the love for the shoe, utilising the light shining through the Air Max bubble from the original poster. I was pleased to see my work being chosen for this event.