Airbnb Night At LEGO House

As part of Airbnb's Night At competition series, we created the chance for a family to win a money-can't-buy sleepover at the new LEGO HQ in Billund, Denmark. I led the global social media strategy, writing copy and working with the creative team to create assets, manage budgets for media spend, and capture the magic of the event with the family during their stay for Airbnb's social channels.