Airship Coffee, located in Bentonville, Arkansas, is not your typical coffee roaster. With four unique cafes, they approached me to breathe new life into their existing brand. Their only stipulation was that the redesign should be playful and illustration-driven. Interestingly, they approached me primarily for my illustration skills, unaware of my background as a graphic designer with experience in brand development. They needed a comprehensive brand package, including guidelines, packaging designs, and templates for labels and menus.