Airtasker: Outdoor Campaign
Airtasker is Australia’s largest local services marketplace. It connects people and businesses with members of the local community who can earn money on the side with tasks. The first international market was launched in London.
View the full case study on my portfolio: https://www.harshilvarsani.com/portfolio/airtasker/
The aim of this campaign was to deliver Airtasker’s core brand message. Bias within society has become commonplace, and in most cases without intention, yet it still exists. The purpose of these outdoor adverts were to challenge stereotypes and celebrate the community of Taskers that have been thriving in our cities.
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Companies
Airtasker
- Technology