To say that Aitor Throup‘s first full collection is highly anticipated would be a massive understatement. Since graduating from London’s Royal College of Art seven years ago, the progressive designer has kept us alert with capsule collections and one-off designs, but the time has finally come for his debut full range. The collection entitled “New Object Research” is broken down in to four concepts the designer has been exploring for some time. From new zipper systems, buttonhole technology, and Throup’s ergonomic sleeves which feature internal elastic that anticipates movement, the collection is unlike anything we’ve seen in menswear. A design firm has even created 360-degree models of the clothes for the designer’s website, which launches October 16, to showcase them in all their glory. Check out the collection video below, featuring Kasabian’s guitarist Serge Pizzono. “New Object Research” is available now at a handful of stores worldwide, including Dover Street Market in London and Tokyo.

DIRECTOR / Aitor Throup
EDITING /  Giorgio Gremigni (The Butchers)
GRADING /Filippo Maria (The Butchers)
MUSIC / ' Trash Can' by Kasabian
FEATURING / Sergio Pizzorno
CINEMATOGRAPHY /  Jim Yeomans (Ampbox)
STYLING / Stephen Mann

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Senior Editor @AKQA / Visual Artist @TheButchers