AJ Mitchell - Burn Music Video

  • Andrea Gendusa

Animation video did for AJ-Mitchell “Burn” song. The video is the results of combining 2D and 3D animation, smooth transition and a hand-drawn look and feel. Commissioned by Epic Records for the release of the new single Burn by AJ – Mitchell, directed by the NY Creative Studio, Burn&Broad. The project also included the de design of the single cover art and some Social Networks Assets, as Instagram, Spotify, Twitter and YouTube. AJ Mitchell said about his song: “‘Burn’ is particularly special to me. I wrote this as a conversation with myself. Reminding me of the importance of having a voice in everything I do. Using my voice, my music and my platform to push for change are important to me. The track is a personal reminder of the responsibility I have to speak up and speak out.”

  • Client: Epic Records
  • Artist: AJ Mitchell
  • Creative Direction: Burn & Broad
  • Design – Animation: Framelight studio