ajsaajsaajsa | Visual Identity

In 2017 when I started freelancing, I thought it would be best to create my very own visual identity in order to raise awareness of my work online, through presentations and on social media. In order to keep it coherent throughout the process, presentation templates have been made, along with a rate card, a curriculum vitae, a portfolio design and more. I used Cooper Black, which is honestly my favourite typeface but one that's usually frowned upon amongst designers because of it's unapologetic curviness.