AKIKO Nails

2019 Creative Direction for chic manicure nail salon, AKIKO Nails located in the heart of the Lower East Side, NYC. Working amongst AKIKO Nails calls for staying up-to-date within variating contemporary global art(s) including fashion trends, health & beauty and fine art. My approach is to hone in on these elements, while adding neutral tones to give immense space to subtly and natural feels. Building long lasting clientele and appealing visual service are imperative tactics to the salon owner. Specifically, I dive into conceptualizing the company Instagram feed, website, seasonal lookbooks and promos. AKIKO Nails is about the everyday seeker willing to dig deeper for those minimalist, in between styles that bring forth much inspiration. Mediums used: Photoshop | Illustrator | InDesign | Squarespace