ala Natural Beauty

Ala beauty was founded in 2020 by a polish supermodel, Kasia Struss. During her time spent in the fashion industry, Kasia got a first-hand insight into various skincare philosophies. Her namesake brand is a result of the important lessons she has learned. Warsaw Creatives partnered with Kasia to develop and design brand as- sets such as logo and product packaging, as well as devised and executed a communication strategy to support the launch of the brand. The aim of this creative mailing was to underpin and communicate brand’s DNA: aim for simplicity and connection to nature and one’s own spirit. We opted for a simple box made from sustainable materials, filled with spirit uplifting objects: healing herbs, crystals and Ala’s bestselling skin product. Additionally, we fully designed and illustrated oversized Ritual cards, a playful and personal touch that highlighted brand’s character.