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Albergo Diffuso : a new concept of tourism

  • Elena Artuso

Nowadays our society is gradually identifying its needs, having an effect to social resopnsability, both from the business activities and human relationships that developed values in our past decades. Therefore is also necessary reconsider hospitality and tourism, and this is one of the recent challenges for Italy. With this thesis we want to propose an analysis and the following feasibility studies of "Albergo Diffuso" (AD), a new structure born in the 80s that currently is rare, but if controlled and promoted will have a great developement and success. The business albergo diffuso want to establish new typologies of touristic's management and improve benefits to our country's economic tourist field. The project can be developed mainly near historic centres that are depopulating because not fitted to live in. The most important item is that we do not want to communicate the possibility of progress of an efficient prototype, but the concrete feasibility of the one in Pieve di Soligo, a little town near Treviso in Italy.

The importance of the interested social point of view of theinhabitants and the municipality is an essential mandatory for the success of the project. For this reason we did also a previous analysis of the residents linked with the historicand artistic memories of the district. The tourism thatis promoted with this kind of projects is sensible andinformed. The attention is focused on the impact thatthis new concept can leave in the place and to the citizens.Albergo Diffuso creates and feeds new relations: the wholecommunity decides to receive the forester at his own house and the economic aspect is relevant but completely splitted.It is important placing this phenomenon not only in a urbanistic or architectonic approach, but especially in a social and economic reality.The goal of this research is to activate a process that will besustainable and positive not only through the economic point of view, but mainly through the cultural, environmental, moraland social one, because the Albergo Diffuso works only with aactive and participating society.
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