The ALBERTINA is the museum with the highest numbers of visitors in Austria. They approached us to redesign their website. Priority was to declutter and edit the content. The second step was to design an informative and experiential website. One of the hightlights of the new website is the picture gallery where you can chose between two viewing options. One of the options includes a magnifying glass and the other an exhibition view. The other option gives the user an exhibition view.