Aldgate Tower, 2016

We were asked to develop a creative use for an existing projector in the lobby of Aldgate tower (a multi-tenant office block) that celebrates the location of the building and culture of the area. Our solution was to create a reactive animation that celebrates the unique location of the site.
The building sits at the cross road of creative East London and the hustle and bustle of the City. This piece explores what happens when people from both these walks of lives collide. The contrasting architecture of the backdrop sets the scene whilst the pieces gets busier during rush hour and quieter late at night. Look closely and you will see what people get up to on both sides of the fence.