At the core of this video was the visual concept presented to us which centred around the ethos of both on-screen collaborators where being kind to the environment was key - choosing to highlight re-using, dried and living plants, paper and found materials in festive displays in the home. Filmed at Alice’s home and briefly on location in New Covent Garden Flower Market we found between Hazel and Alice a great warmth in the familiar places to both their craft and their lifestyle.
As a seasonal evergreen piece of content we also wanted to ensure the atmosphere and delivery of the film remained friendly, approachable, informative (without being too tutorial and stiff) and familiar with a warm sense of fun to be enjoyed in 2022 and beyond. We also hoped that viewers would feel a part of this creation with Alice and Hazel and feel connected with them both as personalities and individuals helping to raise their profiles.