Alim Kamara's 'Big Brothers' Campaign

British-Sierra Leonean, multi-award winning hip-hop artist Alim Kamara's single 'Big Brothers' is a single out 19 November 2020. The song focusses on the struggle that Alim has faced as a big brother in a fatherleess home. Alongside the single release, he is working on a campaign to creatively share experiences and hopefully alleviate some of the responsibility that big brothers feel, one brother at a time. The campaign also launches 19 November 2020, and sees Alim asking his fans on social media to create a short clip of them freestyling over his track. He has also commissioned a comic book style illustration of his song, and is working on partnership with a fashion brand to promote the release. The project is run jointly between Alim Kamara and PETRA Partnerships.