AllSaints - Digital Denim Guide

The company realised that our denim needed a push. AllSaints is known for their leather jackets but not so much for their jeans. We decided to create a denim guide to feature our main styles and generate interest. I designed it in Figma, with mobile first in mind, adding some carousels to show details of each styles. I have highlighted the key usps in a bolder weight. Followed by boxed cta's as well as a shoppable carousel at the bottom to shop more styles. And finally a 'Good to Know' accordion to share the practical information. The project was completed in two weeks and alongside the launch of the guide, I created an email and Instagram story to drive traffic. The emails had a CT at 1.01% which is higher than usual (0.6%) and the page was in the top 3 sessions for a month, driving a lot of revenue.

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Project Tags

#digitaldesign

Companies

AllSaints
- Fashion and Textiles

Skills

Digital

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