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AllSaints Summer 2023 feature

  • Allison Coton

For the Summer Launch, I designed with Figma, a campaign feature 'The Island Life' to show an overview of our Summer assets and create a story telling for the season. The page feature videos, full bleed images on mobile and a mix of dual genders assets. The page is quite long as it was a request from the creative director to feature as many assets as possible, but I thought this way we could get in content square to see how far people where scrolling. It was also the first time using shoppable images, with the + icon to open the products shown on the image. This was one of our most commercial feature to date. And drove 4x more revenue than previous pages. And again it was featured in an email for each genders as well as on paid marketing. All results were above average. (email CT was 1.78% agains an average 0.6%).

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