Alpha // Amplified Nutrition

A short commercial produced for Amplified Nutrition in 2021. Amplified Nutrition wanted a dynamic video that would make them stand out. From initial conception I quickly landed upon the idea of 'releasing the beast within', which formed the basis of the creative I pitched. Through the use of light I wanted to explore both the real world, as well as the world an athlete creates when they are 'in the zone'. The edit jumps between these two worlds, as well as the crossover between both. I also directed and edited this piece.