ALPS PURITEA - Branding Photography, Developing Brand identity

  • Gintare Sukyte

Client: Alps Puritea family owned brand. Product: Oregano Tea Work: Develop visual identity from the beginning and capture the essence of brand message. "Harnessing the power of plants, we celebrate a holistic approach to health, embracing nature in all its glory."

Key elements of developing Alps Puritea brand identity:
Defined the brand's personality: Identify the brand's personality traits - elegant and organic.
Developed a consistent style for product photography and other imagery associated with the brand.