Alter Social’ exclusive for @pap_magazine

Art Director & Stylist @youyou_zhou_ Photographer @iamfredi Post Production @llin1258 @janette_leeeee Bts @warapgerson Makeup @jo.makeupart Starring @prohzac ————- Fashion @shoptylerlambert @lovebombcrochet @maxmara @arnodefrance @rome.fashion.studio @twistrek @maisonmargiela @mm6maisonmargiela @prada @lackofcoloraus @selezzalondon @vapourblue_ @krizia @jeanpaulgaultier ————- The editorial analyses the shades of masculine identity dualism between self-identity ad social identity. Just like Stevenson’s novel, the protagonist will experience splitting identities like Dr Jekyll (Good) and Mr Hyde (Bad). However, the concept of identity has been transmuted in modern societies, as men are channelling their inner feminine energy. Hence, this editorial aims to challenge societal stereotypes, by creating an Alter Social Identity. Where the good is bad (white) and the bad is good (black).