Alya Mooro "The Greater Freedom" Book Launch

The Greater Freedom is a book about celebrating who you are. It is a book about embracing every part of you, despite what 'the invisible jury' might think. Alya Mooro has amplified the voices of middle eastern women who live outside of the stereotypes. Alya's launch needed to embrace all of that, with careful branding, seamless movement from drinks, to Q&A, to dancing. Alya said that this was basically her wedding, so we went all out to make sure it was everything she could hope for.