Alzheimer's Society Cupcake Day 2019 - Stop-Motion Animations

Alzheimer's Society commissioned me to create 5 paid social ads to promote their Cupcake Day 2019 event. At the heart of the campaign was the idea that everyone, even non-bakers, could take part. The animations were required to encourage people to order the fundraising pack, create a sense of delight and fun, and show the audience that no matter what kind of baker you are - a messy mixer, a sassy sprinkler, an impatient icer, or a fake-baker - all bakers were welcome.