(LoveGunn) The female wellbeing start-up Ama is revolutionising the narrative around female sexual wellbeing by breaking down taboos and providing honest and reliable information. Solution: Using abstract graphics and curvacious typography, the Ama brand has been created to represent and empower women everywhere. Playful and super adaptable, the visual language turns a taboo subject like sexual wellbeing into a light-hearted and relatable conversation starter. Deliverables: Brand Strategy, Brand World, Tone of Voice, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides