Amazing

  • Angelica Vidarte

As a result of the housing crisis Santa Clara hit the market with a residential complex located in an unbeatable location available for an amazing price. They wanted to advertise this in a very creative way in order to maintain a good image within the market. What was AMAZING was not the place itself, but that now you could afford to live there! We adapted the campaign to their 3 different products: Plots, Flats and Golf Resort Suites. Graphic headlines (translation): AMAZING. Did you think living in a place like this was impossible?