Amazon
Senior Art Director at Amazon Europe…
As Senior Art Director at Amazon Europe much of my time was taken up managing and growing a large team of creatives with an even bigger output.
Reporting into and working alongside the Creative Director, we successfully grew a team of 20 designers and producers to 60 over an intensive 12 month period.
Initially the team was largely concerned with high volume graphics production and for the creation of style guides with which to work from.
Through making a number of strategical new hires, we successfully transformed our business model, diverting high volume graphics production to ‘off-shore’ sites and promoting automated graphics techologies that our team made.
Doing this challenging work allowed us to sustain our growth and support new areas, such as launching Microsofts’ new OS, WIndows 10
Or creating special brand boutiques, like Made in Italy…
Working with our internal partners I created important ‘explainer’ assets, helping customers understand new services, like Amazon Locker, now available in over 2000 UK locations…
I was also creative lead on the UK launch of Amazon Fresh, dealing with everything from high volume product imaging guidelines (which were then used for EU and Japan launches) throught to high-touch editorial food and lifestyle photography supporting and directing a dedicated team of art directors and designers...
I also established the typographic treatment for all on-site graphics…
We also created launch campaign creative…
Another aspect of my role was conceptual development work, developing new products to attract potential new customers, like this, for the Prime team…
Project Tags
Companies
Amazon
- Technology