Illustration master, Dan Woodger was approached by agency Droga5 and Amazon to address the gap in reading emojis, encouraging people to read more. The collection of emojis shows a range of reading scenarios, from frightening horror, tense thrillers and sad tearjerkers, all illustrated in Dan’s signature style. The designs were also created in 3D for large-scale OOH billboards.
Working on a small scale, Dan used his trademark, retro style to create a variety of different emojis for people to use to express reading. These fun, character-filled emojis capture the ups & downs of a good read while also showing a mix of reading characters in different skin tones.
Dan’s emojis came to life on 3D billboards in New York City!
