Brief
Tell fashionistas about Amazon Fashion’s holiday gift guides that cater for all those hard to please people you need to buy gifts for over the holiday season.
Insight
Studies have shown that nearly 50% of people have received gifts they don’t like over the holiday period. Wouldn’t it be great if we all had a little extra help?
Execution
Gift guides for all. An idea that brought to life four of the most characterful personas (The Jewellery Lover, The Picky Mother-In-Law, The Yoga Nut, and Fitness Fanatic) from the Amazon Fashion gift guides in witty short films played out across social. To Amplify the reach of the campaign top influencer talent @iconaccidental @melissawoodhealth @glamazondiaries @charleeatkins collaborated to personify each of the characters.
Results
Since the campaigns launch it has driven a total of 439,733 in-feed reach and 565,855 impressions across Amazon Fashion and Influencer accounts, with Lyn Slater's In-Feed post being the 4th most engaged post on Amazon Fashion's Instagram account ever posted.
