In 2015 we created the first fashion campaign for Amazon Fashion featuring the model Suki Waterhouse shot by american Vogue photographer Cass Bird. The idea is disruptive and unseen in the fashion world. "Don't look like me. Look like you" means we don't tell you how you should look like but help you be the best 'you' you can be. The campaign ran in UK, Germany, Italy, Spain, France in publications such as Vogue, Dazed & Confused, Instyle, Marie Claire, Elle, Glamour and the Sunday Times. The campaign continued in 2016 featuring fashion blogger Chiara Ferragni for SS16 and model Barbara Palvin for AW16.