Amazon Storefront Designs - Rosetta Brands - Global Amazon Solutions

  • Roohi Kapoor

Created Amazon Brand stores, Amazon A+ content and Key Feature Images (KFIs) for over 40+ brands spanning across UK, EU and AU, with a primary focus on FMCG, CPG, Grocery, Health & Beauty industries on both Amazon Vendor Central and Amazon Seller Central platforms. My design process and contributions included: • Speaking to the client, understanding their brand, product range and catalogue, brand vision, values, brand heritage. • Understanding the product USPs, usage and key features. • Researching the demographic and competitors on and off Amazon. • Receiving brand guidelines, if any, and any assets the client wishes to include. • Creating a bespoke strategy for their brand presence on Amazon. Creating the navigation/overarching structure to their enhanced content/categories. • Moodboarding, word mapping, thumb-nailing, creating the layout. • Designing and content creation to Amazon specifications and module dimensions. • Upload designed assets and banners on the Amazon platform. Add shoppable images, tag products, hyperlink all banners, showcase all ranges on the homepage, showcase bestsellers. • Preview on Mobile, Tablet and Desktop devices. • Send to client for feedback. • Incorporate changes if any. • Submit to Amazon to make the content live.