Join The–Dots

0

Ambry - Boutique Hotel Branding

With two days to develop the hotel name and identity, I began by pulling key words from the brief - boutique, modern, quality - and working through various word-maps. Competition research revealed a trend for type-dominant brand marks, often with the name couched with 'the .....' or '.... house'.

The hotel was to feel British, cultured and needed to balance a sense of tradition with the hotels' modern twist. Ambry - a old-English word for wardrobe, pantry or closest - felt traditional and reflected the hotels boutique size with an air of sophistication.

The final mark is created from using the opposing corners from a cuboid - reflecting the name of the hotel and the hotel's boutique dimensions. A sans-serif font brings a sense of modernity balanced with a muted, warm and sophisticated colour scheme.

Rolled out to the full 'welcome' experience, the guest would receive a personalised key and welcome postcard. Every morning, they would receive an itinerary with suggestions from the hotel of activities for the day.

[student brief]

Credits

Gemma Mitchell

  • Message

Join our Pro Plan to message Gemma

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Graphic Designer
  •  

Share your new project