Amygdala Museum

  • Igor Kijko

This branding project involved creating an identity for an immersive experience that takes visitors into the world of phobias through interactive exhibits. The experience combines storytelling and technology to demystify fears and educate visitors on their psychological aspects. To design an inclusive and impactful brand identity, I incorporated representations of the phobias into the logo. The use of a vibrant colour scheme aimed to create excitement, while the contrast with black and white elements, along with abstract ink visuals, introduced a subtle sense of unease, reflecting the nature of the topic.