Anderson Harris - A Case Study
We recently worked with a mortgage advisory service to re–define their strategy. The result? A full rebrand including a new brand identity, website design, copywriting and a social media style guide.
Any strategy piece begins with exploring a business’ audience and looking into their pain and gain points to understand the hag makes them tick.
The purpose of a rebrand is to keep engaging with an existing audience while attracting a new one; the brand identity for Anderson Harris now honours the heritage and history of the company with a new, elevated and contemporary look and feel—which is also reflected throughout the culture of the company.
When the firm started in 2011, it had a strong focus on private bank lending and high net worth clients. Over the years this market has grown to include a wide range of different clients from first time buyers through to older borrowers looking for a mortgage into retirement. Lighter visuals provide a sophisticated feel, keep visitors online, and build confidence and trust in what they now offer.
Get in touch if you're interested in a rebrand for your business!