Andrea

As part of a partnership between LISAA and Birchbox we were asked to create a visual identity and brand packaging for an electronic nail brand. Andrea questions the true femininity of women in a modern society. We were often given labels in our lives; we are too "girly"; we are too "boyish"; we are " trying too hard". Andrea questions our true identity and believes that femininity is a fluid entity, individualistic and have no constrains. What defines a women? How does a metropolitan woman defines herself; We speak empowerment of women but in the mist of all that how do we really define ourselves? A women is a fluid being.