ANDREA IYAMAH FW23

  • Sandra Abode

Client: Andrea Iyamah About: Andrea Iyamah is a women's clothing line strongly inspired by ethnic cultures and elements of nature. The brand originates from Lagos, Nigeria, but also operates out of Toronto, Canada. The Andrea Iyamah showroom is located in Victoria Island, Lagos and the goal of the project was to create an experiential showroom that captures the elements and ethos of the brand which are self-love, travel, nature, ethnicity and wellness. Role: Visual Merchandiser & Production Manager Brief: 1. Plan and execute visual merchandising display for Fall/Winter 2023 collection 2. Produce and curate set design for Live Shopping content for Fall/Winter 2023 collection What I worked on: -Moodboards - Sourcing -Budget Allocation and Management -Artist Sourcing and Liaison -Set Design -Installation -Team Management - Styling - Model, Hair Stylist & MUA Booker