Anon In Excess

Using the self as the subject, Anon in Excess is a multidisciplinary project which aims to scrutinise and comment on the excesses of our current culture, targeting a generation of avid shoppers and Instagram addicts. An investigation into the self has led to a further exploration which encompasses algorithms, buying habits, mass consumption and the digital excesses of media that we are exposed to 24/7. Why is the incessant desire to buy more, more and more so deeply instilled in us?