Three Ideas for Social Media Influencers for Anonymus High End Fashion Brand
Megan Ellaby
Instagram: 128k followers
Twitter: 15.7k followers
YouTube: 48k subscribers
UK based style blogger and youtuber. Accessible for many young women, mixes luxury with high street, shows off luxury items as the wardrobe staple to be dressed around. She also sustains consistent traffic to all of her social media platforms. Her influence could spread the brand to a wider audience and help it gain recognition. Also, having an influencer with a YouTube channel is a great way to naturally integrate the brand across social channels. Her videos average approx 22,000 views with a strong focus on fashion.
Miranda July
Instagram 118k
Twitter 82.6k
Miranda July is a writer, filmmaker and artist. She has a cult-like status in the industry known for her quirky, deadpan acting style. She has a solid following and I feel it would be good for Bally to have a well-known influencer who has a broad reach in many different creative circles. July has previously worked with fashion brands and her work with them always gains recognition (Somebody with Miu Miu as part of Women’s Tales). Her aesthetic also strongly suits the ------- brand, with a reference to the past in her unique style and her individuality showing her as a stylish, modern intellectual. Building a relationship with someone like Miranda July could also open future opportunities for creating work collaboratively in film or text.
Luka Sabbat
Instagram: 462k followers
Twitter: 163.8k followers
Sabbat is a well-known model and ‘it boy’. From the group of influencers I have suggested, he would have the broadest reach due to his popularity and signature features. He moves in circles with popular ‘instagram models’ and musicians such as Kanye West. He comes from a fashion background but has humble beginnings after being scouted in the street. His personality is laid back yet passionate and he also has a photography and fashion project called ‘Hot Mess’. Luka Sabbat is a figure of high fashion luxury, always dripping with jewellery. His status in fashion would be beneficial to the brand and creating communication with him would most definitely create more traffic for --------. You could be sure the brand would be shown at its best as Sabbat also has a knack for styling. Organic brand growth through word of mouth is the most trustworthy and beneficial method; the circles Sabbat moves in would then gain trust of the brand and its high quality
Some further suggestions: Tavi Gevinson, Roberta Benteler, Irene Kim, Susie Bubble, Jane Aldridge, Bryan Boy
An idea for influencer activation for @----------
Featuring handbags (creative idea, social activation etc)
To maximise outreach, I feel film would be the best way to bring in organic viewers. This is based upon proof that Instagram is the most successful platform when using influencer activation. Facebooks algorithm also places video content higher and more frequently in your feed. From this you could create an ongoing video series.
What’s in my ---------
Short videos looking inside influencers ------- bag – can range from authentic vlog style, to highly produced – see inside handbag of
influencer, could be showing the real items, showcasing the features and space within the bag, can relate back to the influencer or be a more playful insight.
You can make this content cross-platform with the main video being held on the Facebook page. Instagram can show snippets, ‘best bits’ on feed, live story (‘check back Monday to find out’) and Instagram stories as a reminder that the videos up or pictures/boomerangs from shoot. Snapchat can also use the story feature. Twitter can create the hashtag (‘We had the honour of finding out what was in influencer’s (----------) ... What’s in yours?’) Cross-platform – video, images, promotion for influencer, promotion for ---------- – showcase features of bags and the varieties of styles
From this you could also get influencers asking followers to post inside the contents of their bags with the bag and hashtag it, repost aesthetically strong entries, winner can get a bag. This also gives the influencer participant an image to post and share to promote the video making it easy for influencers to share and repost, always linking back to the Facebook and Instagram of ----------, driving more traffic to the site.
3-5 best in class examples on brand Instagram accounts and reasons why
Glossier doesn’t only showcase its products, it also holds a strong aesthetic and the images are not just beauty related. They also post lifestyle and often do Instagram story or Snapchat ‘take over’ by influencers.
Gucci targets a large audience with varying methods of marketing – to launch the new Le Marche des Merveilles watches they commissioned artists to make original images and then @Williamcult and @beigecardigan would create text to make them memes (TFWGucci). This is a great marketing campaign as their work is getting spread across the Internet, while they highlight young artists
and cause a stir with an unexpected move. Their feed flows with varying images and videos showing different collections and is updated frequently.
Ban.do is a really great brand for organic marketing. Their social media is always active with a couple of stories a day with a personal touch where you get to meet the people behind the brand and understand their ethos. The business has 495k followers with approximately 40 people working in the office. Founder Jen Gotch has 166k followers and they often do collaborations with a variety of people and businesses (a table read of City Girl with Sarah Ramos in their HQ, Travel cup design with Starbucks, open castings). Their collaborations and social input keep the brand in the audiences mind.