Anthony Martin - Estate Agents
Anthony Martin wanted to capitalise on the first lockdown of the coronavirus pandemic and take this time to update their style to something more contemporary and in keeping with their style. The previous logo hadn’t been updated in a long time and in terms of a brand language there was none. So that's where I came in.
They wanted to move away from a more traditional look, so instead of the usual serif style, I opted for a bolder, chunkier look. I dropped the capitalisation in all headline messaging and branding to make the look much more informal, this wasn’t just ‘another estate agent’ but one who was open and frank to help ‘keep you moving’.
As time went on and the company began to bring in more business, it was decided that a couple of sub brands were needed. The first to deal with new homes properties they had been signed on to help sell and the second for any properties over the £1m mark that required a different set of skills to help sell.
A big part of the project was a complete redesign of the Anthony Martin website, which you can see for yourself here.
The main focus was to create something clean and open for the user to easily navigate, giving a quick and easy way for them to begin their property search with simple filters as to not overcomplicate or restrict the properties too much that could be shown. Since the website has been live, the client has reported far higher requests from the web and it has quickly overtaken all other avenues for inbound enquiries.
Alongside the digital elements, there was plenty of physical items that the estate agent needed. From sale boards to the vinyl wraps of the vehicles, the focus was to really build a cohesive look across every item a purchaser would come across during their journey to buying their new home.
Since the rebrand Anthony Martin has just gone from strength to strength, opening new branches in the UK as well as beginning to look at international opportunities starting in Spain.
