ANTIDOTE Festival Identity

  • Beatriz Rincon
Identity Design for the festival: ANTIDOTE 2017, which was held at the Sydney Opera House. ANTIDOTE is a festival of ideas, art and action. The graphical context is based on the idea of an Antidote as: - Something that relieves, prevents, or counteracts. (Merriam-Webster, 2018)
The elements that are negative for humanity have been broken, showing an interior of positive feelings, that counteracts their initial wickedness. The hazardous items that the evil throw have been replaced by happy ones. These have been designed as an ironic reference to the current online culture which has replaced the hippy movement that used to symbolize peace and love.