Aperitaya
A modern, zesty take on the traditional aperitif drink. Fusing the light, refreshing taste of dragon fruit (Pitaya, Pitahaya) with the sharp notes of citrus and hints of botanicals, it is the new before dinner and summer drink of choice.
The shapes of the labels (diamond formations) take inspiration from the traditional looming methods of Mexican textiles, and the patterns from the skin of the dragonfruit itself.
The palette of striking colours are derived from the main ingredients. Pairing this with dynamic, fun typography, creates a delicate and contemporary flair, suitable for the target market.