APEROL BRAND LAUNCH

Working with Campari International, we developed a fresh new brand identity for Aperol to be rolled out across Europe and beyond. The project involved product photography, key visuals, logo development, brand guidelines, posters, POS and event graphics for 2013 Spanish Moto GP, motion graphics and film production, culminating in outdoor poster campaigns for the UK and Spain. Aperol is the No.1 drink in Italy enjoyed over 300,000 times a day in Venice alone. After a very effective launch campaign, Aperol is now a ubiquitous and popular drink in the bars and restaurants of the UK.