Apothic 2019 Rebrand

In 2019 Apothic wine rebranded as an exciting, mysterious and delicious premium drink for millennials. For the launch, we shot a 12-asset food pairing shoot. Produced by Emilia Harris (Sticky Content), styled by Theresa Bates and Vicki Smallwood, shot by Max Bridge (Square Mountain), concepted and art directed by me.