Apple Music - Music Notes

  • Christoffer Ahlen

There was a time when Apple products were both innovative and impeccably designed, and the accompanying advertising was a visual feast—saturated in color and exploding with prospects of a cooler, freer you. Those days are well behind us, at least for now. Still, every once in a while, Apple reminds us of what once was. This is the case with its latest campaign, "Notes", where the music note is becoming the icon for  MUSIC. The 30' spot, "Anthem", is a tribute to artists like Lorde, Sia, Drake, Dr. Dre and Sam Smith - all with a design representing each artist's style identity.