Apple: Unsigned Stories presents Proph
In collaboration with Apple we teamed with unsigned artist Proph, a conscience rapper based in South London and created a brand for himself that reflects him. The project was displayed at an exclusive Apple: Unsigned Stories exhibition at Apple HQ in January 2020.
“Everything isn’t what it seems, its all left to chance." - Proph
The concept is having everything scratch card based because scratch cards are symbolised as taking the chance of winning. The same concept is given to the album art. The scratch card will reveal a message from Proph because he is an inspiration to many young adults and kids who have gone through the wrong track.
Credits:
Art Director / Photographer: Czarina Ubasa
Video Editor: Lily Xavier Francis
